You are to write a news article for your chosen media outlet. For example, this could be an onlinetravel blog, a major metropolitan daily such as the Courier Mail, the Sydney Morning Herald orThe Age, a travel magazine or a lifestyle magazine. The article topic is “Operating in the GreatBarrier Reef”. Your article should include the following topic areas outlined in the assessmentdetails. The assessment addresses LO’s 1, 3 and 4 and aims to assist you in understanding thefactors that influence business and customers in hospitality and tourism markets.In preparing your newspaper article, you must answer the following points:• Include an introductory summary of the overview of the Whitsundays and the Great BarrierReef, the chosen business segment your article will focus, and the media choice.• Choose either a business segment from the hospitality sector or the tourism sector and focusyour article on that sector only.• Discuss the importance of the chosen business segment to the local community throughjobs, economic development and tourism and the customer segments the business segmentservices. You need to stay focused throughout the article on your location, business and thecustomer segments.• Include discussion in your article on the environmental factors including social, political,ecological, international, legal and technological impacting the segment locally and discussthe factors currently influencing the success of business and the ability to meet the needs ofyour customers.• Discuss how business is reacting to these factors and meeting the needs of the changinglandscape and consumers through innovation and adaptation.• Conclude the article with considerations needed for the future sustainability of business andany changes required to ensure operation in the future.