Which of the following is most likely a manufacturer-sponsored retailer franchis

Which of the following is most likely a manufacturer-sponsored retailer franchise system? Student Answer: International fast food chains like McDonalds and Pizza Hut Starbucks outlets operating within Target stores Toyota and its network of independent franchised dealers Licensed bottlers that bottle and sell soft drinks to retailers Hotel chains like the Ritz Carlton and Shangri-La (Page Ref: 347) Points Received: 5 of 5 Comments: Question 2. Question : Ford and its network of independent franchised dealers is an example of a __________. Student Answer: manufacturer-sponsored retailer franchise system manufacturer-sponsored wholesaler franchise system service-firm-sponsored retailer franchise system service-firm-sponsored equity strategic alliance manufacturer-and-service-sponsored joint venture (Page Ref: 346) Points Received: 5 of 5 Comments: Question 3. Question : Which of the following is an advantage of adding new channels in a multichannel distribution system? Student Answer: Limiting market complexity Reducing control over the system Expanding sales and market coverage Decreasing marketing needs and costs Minimizing mass customization of products (Page Ref: 349) Points Received: 5 of 5 Comments: Question 4. Question : George is buying his first house. He has spent a month looking at houses and comparing them on attributes such as price and location. He has contacted several real estate agents to look at different types of houses. George is most likely exhibiting __________. Student Answer: variety-seeking buying behavior complex buying behavior consumer capitalism dissonance-reducing buying behavior marketing myopia (Page Ref: 150) Points Received: 5 of 5 Comments: Question 5. Question : A particular automobile company works to keep its customers happy after each sale, aiming to delight each one of them in order to increase their customer lifetime value. Which of the following steps of the buyer decision process does the company exemplify? Student Answer: Need recognition Information search Evaluation of alternatives Purchase decision Post-purchase behavior (Page Ref: 155 POOL 3) Points Received: 5 of 5 Comments: Question 6. Question : Relative advantage, compatibility, complexity, divisibility, and communicability are all characteristics of __________. Student Answer: alternative evaluations the degree of buyer involvement a product's rate of adoption unexpected situational factors postpurchase behaviors (Page Ref: 157-158) Points Received: 5 of 5 Comments: Question 7. Question : Which type of retailer is most likely to require its employees to focus most on assisting customers as they shop? Student Answer: Self-service retailer Full-service retailer Off-price retailer Limited-service retailer Convenience retailer (Page Ref: 376) Points Received: 5 of 5 Comments: Question 8. Question : Multiprint, a printer manufacturing firm, sells ink cartridges for each of its specific models. Only Multiprint cartridges are compatible with Multiprint printers, and no two of the firm's models share the same specifications. What type of pricing does Multiprint use? Student Answer: Product line pricing Optional product pricing Captive product pricing By-product pricing Product bundle pricing (Page Ref: 316) Points Received: 5 of 5 Comments: Question 9. Question : Retailers such as Costco and Walmart charge a constant, daily low price with few or no temporary price discounts. This is an example of __________. Student Answer: competition-based pricing everyday low pricing cost-plus pricing break-even pricing penetration pricing (Page Ref: 293) Points Received: 5 of 5 Comments: Question 10. Question : Department stores such as Kohl's and Macy's practice high-low pricing by __________. Student Answer: charging a constant, everyday low price providing few or no temporary price discounts increasing prices temporarily on select products having frequent sale days for store credit card holders underpricing most consumer items (Page Ref: 293) Points Received: 5 of 5 Comments: Question 11. Question : Competitors are most likely to react to a price change when __________. Student Answer: a large number of competitors are involved the product is uniform the buyers are not well informed about product features buyers are not well informed about price differences the products are not uniform (Page Ref: 326) Points Received: 5 of 5 Comments: Question 12. Question : Most companies are started by individuals who live by their wits. They visualize an opportunity, take risks, and knock on every door to gain attention. Which of the following stages in marketing strategy is being illustrated here? Student Answer: Exponential marketing Formulated marketing Entrepreneurial marketing Affinity marketing Ambush marketing (Page Ref: 535 POOL 5) Points Received: 5 of 5 Comments: Question 13. Question : When a competitor cuts its price, a company should __________ if it believes it will not lose much market share or would lose too much profit by cutting its own prices. Student Answer: reduce its production costs reduce its marketing costs maintain its current prices and profit margin increase its marketing budget to raise the perceived value of the product increase its production costs to improve the quality of the product (Page Ref: 327) Points Received: 0 of 5 Comments: Question 14. Question : A university enrolled 200 graduate students in the Fall of 2011. However, the enrollment rate was only slightly affected following a 12 percent hike in tuition the following Fall. This illustrates a(n) __________ demand. Student Answer: derived negative highly elastic composite inelastic (Page Ref: 168 POOL 6) Points Received: 5 of 5 Comments: Question 15. Question : Canine Couture is launching a new line of hand-stitched doggy duds made from silk, cashmere, and linen. Couture has intentionally limited production and set prices for the new line at about four times the average price for other pet clothes in hopes of creating a prestige line. What pricing strategy is Canine Couture using? Student Answer: Cost-plus Value-added Product line Skimming Segmented Points Received: 5 of 5 Comments: Question 16. Question : What concept does the following formula “percent of change in quantity divided by the percent of change in price” represent? Student Answer: Breakeven Contribution margin Price mark-up Elasticity Marginal analysis Points Received: 5 of 5 Comments: Question 17. Question : Sam was visiting her grandparents during Spring Break and was appalled when they insisted on going to dinner at 5:30 to get the Early Bird Specials. What type of pricing strategy is making Sam insane? Student Answer: Value-added Everyday low prices Skimming Segmented Cost-plus Points Received: 5 of 5 Comments: Question 18. Question : John and Robin run a small, but trendy, craft beer and pizza restaurant in a part of town that has a number of nighttime and dining options. The couple are discussing raising their prices on their “pint and slice” after-work special; however, they are concerned that their customers may decide that the new price is too high and sales will drop. What pricing concept is worrying John and Robin? Student Answer: Consumer constructivism Everyday low prices Elasticity Skimming Cost-plus Psychological pricing Points Received: 0 of 5 Comments: Question 19. Question : Reindeer Games, a new Christmas-themed video, pizza, and ice cream restaurant targeting families with young children, is located in an area that is also home to Chucky Cheese and a bounce activity center. As both of the latter are well established, the owner of Reindeer Games decided to launch her business with pricing on games and pizza parties about 20% lower than her competitors. What pricing strategy is Reindeer Games using for their launch? Student Answer: Value-added Everyday low prices Penetration Skimming Segmented Cost-plus Points Received: 5 of 5 Comments: Question 20. Question : Cats and Rats is a tablet game that allows players to be one or the other and try to outsmart their opponents. In order to win, the players need an occasional energy boost in the form of a nap, which is free, or the player can pay for Cat Treats or Cheese Nibbles for their cat or rat. What form of pricing is this? Student Answer: Penetration Value-added Freemium Skimming Segmented Points Received: 0 of 5 Comments: