DQ 2 Read the “The Jollibee Phenomenon – A Philippine Multinational” case study

DQ 2 Read the “The Jollibee Phenomenon – A Philippine Multinational” case study on page 378 in your text and respond to the following: What is the strategic rationale underlying Jollibee's entry into the Middle East and later the United States? Given that capital to fund expansion is limited, does it make more sense for Jollibee to expand its presence in existing geographical markets, or to expand into new geographical markets such as India? Support your position with one additional resource from eitherglobalEDGE or the library. You mustuse proper APA references and in-text citations to identify both the textbook and your additional resource