Customer service at Woodson Chemical Company 1. What is the critical issue(s) confronting WCC North America? 2. What changes, if any, should be initiated to address the critical issues? 3. Identify the risks and benefits of your proposed changes from the perspective of a.) WCC North America corporate management b.) WCC North America line distribution management c.) WCC North America customers 4. What would be the impact on WCC North America operations if the proposed changes were successfully implemented? 5. What changes, if any, would you recommend in WCC North America’s information processing arrangements? 6. Is Melinda Sanders in a position to properly understand WCC North America’s problems? Why or why not? 7. Do you think WCC North America’s current situation is applicable across its global operations? How, if at all, does it change the nature of the problem?