Assume that you are the product manager for “Snickers” chocolate bars. You sell

 Assume that you are the product manager for “Snickers” chocolate bars. You sell these to retailers for $ 0.50 each. Retailers sell these bars to consumers for $ 1.00 each. Each Snickers bar package contains a $ 0.10 coupon that consumers can redeem by returning it to the manufacturer (i.e., you). Based on historical data, […]

Which of the following requires a company to be willing to bet that people have

Which of the following requires a company to be willing to bet that people have similar needs so the same product and message will appeal to manycustomers?Customized marketing strategy Mass customizationConcentrated targeting strategyDifferentiated targeting strategyUndifferentiated targeting strategy

Hello,I need this question answered for my MBA 565 class, (Marketing). The prof

Hello,I need this question answered for my MBA 565 class, (Marketing). The professor asks that we support our thoughts and be thorough, your help is greatly appreciated. Here is the task:A friend recently approached you with a new business idea he/she wants to open. Knowing that you are working on your MBA, this friend has asked for […]

A March 1, 2018 article in the Business Insider discusses the pending launch of

A March 1, 2018 article in the Business Insider discusses the pending launch of a Brooklyn-based startup known as Light and its new product, the “Dumb Phone.” It is described as a “. . . minimalist phone that can do only a handful of things. The phone doesn’t have any apps. Instead it can make […]

Public relations managers can sponsor events or community activities that are ne

Public relations managers can sponsor events or community activities that are newsworthy to achieve press coverage but at the same time these events reinforce brand identification. With this in mind companies such as Coke Cola and Pepsi donate equipment for sporting activities in elementary, middle and high schools in return for the school agreeing to […]

Consider how you might use visual aids to explain each of the following:a. How t

Consider how you might use visual aids to explain each of the following:a. How to perform the Heimlich maneuver to help a choking victim.b. The proportion of the electorate that votes in major national elections in the United States, France, Germany, England, and Japan, respectively.c. Where to obtain information about student loans.d. The wing patterns […]

How do CRM representatives convey the value of customer complaints to your organ

How do CRM representatives convey the value of customer complaints to your organization? Some firms believe that complaints reflect negatively on the employee, the manager or the company and therefore may discourage staff from recording or being open to complaints?